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Philips electric toothbrush that for that insurance conversation the internet and network conversation anything insurance related at Teresa Philips electric toothbrush Duncan is is what we would consider the gold standard for that okay okay and so what is one strategy

Idea or technique you would never do again and why work for large groups that's and that's a trend you know they're the group practices are a big trend nationally and and it's not that you know we don't think that they're awesome dentists that work in large groups it's that the we do find more dysfunction in a large group practices and I think a lot of that is just because it's very very fast and rapid and uncontrolled growth where some of the just.

Administrative pieces might have been lost but also we we made the decision to focus on solo small small dental practices but the the group piece a lot of small dental offices think that you know the big chains have the ability to negotiate better fee schedule that's actually the opposite of what we see it would be highly unusual for me not to end up .

Placing a doctor in a better situation than they currently are in an associate ship practice so that that's number one we and and being all things to all people knowing what you do best and staying with it and and I think that that's probably and I think that's what a lot of.

Dentist and probably a lot of business centers in general have to find out the hard ways is your your impulse to try to help help everybody with everything can be can be good but it also can limit your ability to to focus your efforts on on what you truly are are skilled at so.

I would say that's it just taking on quantity versus targeting and and trying to spread yourself too thin so I would say that and that's probably universal and you'll probably find that with your business yes and call it the same as you I like I love I love it when it's like a family feel with rights you know I mean as far as like I feel like that can work with them.